Ratings….reputations often are subjective. On a recent visit to an icon business in Raleigh (restaurant)….the impression after the event was….overrated.
The food was prepared well….service attentive….ambience OK. It wasn’t that this business did anything wrong and didn’t satisfy the customer.
At least from my perspective….it wasn’t excellent. It did not provide the value relevant to its reputation.
Excellence in every aspect is the mark of a great business.