Not the same as everyone else
If every business/organization did the same as the other….what would be the difference between businesses. The competition for take-out pizza between Dominos….Pizza Hut….Papa Johns is that each does something different.
Standing out means that price is not the only reason for choosing one business from the other.
From the E-myth Point of View:
Positioning begins with you. Lead your company according to the vision and message that lives within you. With this shift, you are automatically differentiating your business from competitors who are resigned to conformity and mediocrity