Allan Webber wrote:
Companies, organizations, all kinds of institutions know themselves to be profoundly important–even essential–to everyday life. But the problem is, they’re just not relevant to us, the people who are living that everyday life.
Webber outlines three steps to achieve relevance and ends the post with:
Three steps to relevance, but they all start with one giant leap: into marketing.
Good stuff from Allan Webber – http://rulesofthumbbook.blogspot.com/