Great By Choice

10 Exers

I have read Jim Collins diligently for many years. While there are  numerous business books….Collins’ books have to be read….because they  give significant insights into what makes some companies great….and some mediocre.

Collin’s is thorough with his research….”10 Exers” are companies that beat their industry’s averages by at least 10 times.

10 Exers….display three core behaviors:

  • Fanatic discipline
  • Empirical creativity
  • Productive paranoia

Like other ideas….the key is to translate Great by Choice into a business/organizations day-to-day world.