+ Fine dining restaurant using a child voice-over in radio commercial….ineffective….a C- in advertising.
+ Wassermans Flowers in business since 1880….well-run businesses prosper in varying economic climates. http://www.wassermansflowers.com/aboutus.asp?topnav=TopNav
+ Renewed customer service at Lowe’s….Home Depot – http://www.newsobserver.com/2012/08/16/2273577/customer-service-push-at-home.html
+ “The signature of mediocrity is chronic inconsistency.” – Jim Collins
+ Key lesson: Preparation….Organization….Discipline
+ Leadership misconduct from an Army 4 Star: http://www.navytimes.com/news/2012/08/ap-ward-africom-lavish-spending-081712/
+ George Whalin, author of Retail Superstars: “Be the best. It’s the only market that’s not crowded.”