Pure Michigan

It’s Marketing !

The Pure Michigan marketing campaign is experiencing one million plus You Tube views. The premise was for the filmmakers to travel around the state in a week and record various groups of people in every major area of the state….both cities and recreational areas.

From my perspective….this is an excellent marketing tool….showing both locations and people. Muskegon’s segment is set in the rebuilt downtown area….with the background of the classic 1930’s  Frauenthal Theater.

While not complete….and still years away from fully built….the Muskegon city planners had to reinvent the downtown….a center of business and government.

A good example of making something better and different for the future.

The Pure Michigan Singalong: http://www.youtube.com/watch?v=Puv-wGYbcPM

Note: The last segment – the Lake Michigan shoreline….very delighful (for 4 months of the year).


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