Every organization chooses its own audience, and that choice is based on the architecture of the industry, the mindset of the boss and the history of how you got here. But don’t doubt that it changes everything you do. – Seth Godin

In our family business we choose our audience….by the products we sold and the customers we sought to attract. Our location also played a big role in who was attracted to our business.

Early on I sought to change our audience. It was a disaster. We had to stick with who were. Through our active years we changed the business model….not dramatically….yet enough to differentiate our selves from the competition.

Interesting to look back on our business years….the number of similar businesses in our market has declined more than 50%.

How would we have dealt with changes….good question. If we had stayed in business….it would be 51 years old….certainly a new audience.


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