Book (s) = Business Card
A recent Fast Company article described how folks are writing books not to necessarily to be read….but to gain noteriaty….and gain lucrative speaking and consulting assignments.
Books now become consultant’s business cards. While Tom Peters….Oren Harari….Jim Collins….Seth Godin have written numerous books. Their work….I believe stands on its own. Certainly Tom Peters receives large speaking fees….from my perspective they are the result of what is offered in Search for Excellence….Reimagine and his other books. The same holds true for Collins and Godin.
The correct approach for consultants should be helping the client to be better….that’s the real value….not just to gain large fees.
Note: From Tom Peters – “Sure, but point is the consultant’s job is to seek buy in which ultimately come from within.”