Seth Godin is a prolific writer….both books and blog. He recently wrote:

“If it’s important, do your homework. I confess that I’m amazed when I meet hard-working, smart people who are completely clueless about how their industry works, how their tools work…It never made sense to be proud of being ignorant, but we’re in a new era now. Look it up.”

In our seminars I always emphasised these three lessons

  • Experience matters
  • Learn all you can
  • Understand what works

In otherwords be prepared….though Seth Godin always gives a superb explanation.

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