Seth Godin is a prolific writer….both books and blog. He recently wrote:
“If it’s important, do your homework. I confess that I’m amazed when I meet hard-working, smart people who are completely clueless about how their industry works, how their tools work…It never made sense to be proud of being ignorant, but we’re in a new era now. Look it up.”
In our seminars I always emphasised these three lessons
- Experience matters
- Learn all you can
- Understand what works
In otherwords be prepared….though Seth Godin always gives a superb explanation.