60 Minutes did a story on Asheboro, NC and businesses in the Randolph County area. One of them-Ms Jenny’s Pickles.
Miss Jenny’s is a nice story: Former financial industry managers were no longer in that industry and decided to make pickles from a family recipe.
That is how many successful businesses get their start. Now it’s a large leap from financial products to pickles….yet by doing something that they are good at and making a quality product is a significant start.
Lowe’s Foods carry the Miss Jenny’s brand in our area. Admittedly it is a premium brand at $6.29 (24 oz.)….Mt Olive’s price is 50% less at $3.29 (24 oz).
The next steps….would seem to expand the brand….increase distribution….enhance product desirability. I did turn Miss Jenny’s jars upside down….there is a decided difference in added ingredients.