Designed + Engineered + Marketed
From The Milwaukee Journal-Sentinel: http://www.jsonline.com/business/entrepreneur-stands-by-his-sturdy-christmas-tree-stand-8a830qd-184196501.html
Mr. Class certainly designed a stable….solid….heavy-duty Christmas Tree stand. The real issue is marketing to the right customer and finding a way to do that.
For some products….the Internet does the job. In the case of this sturdy tree stand….a upper-end catalog retailer would seem to be a path to follow. Two that might be a good fit: Lee Valley www.leevalley.com or Sport’s Preferred Living: www.sportys.com
Design and engineering can get a product to a certain point….marketing gets the product to the customer.