Being clear about what we’re doing and why is the first step in doing it better. If you’re not happy about the honest answer to this question, make substantial changes until you are. -Seth Godin
Every business organization has to decide why they are in business….and making money is not the first step.
For our family business…..the “why” was to provide good products at a reasonable price and making sure our customers received good value and reliable service. If we didn’t take care of our customers….they wouldn’t take of us. Looking back….we would have greatly expanded our customer segment of the business. That is….we would have been in a continuous contact with our customers….offerings….special events…product service.
Our name was on our business. Building on the name would be an ongoing process….connecting to and being part of the community.