Confusion

Select Varieties

Select

Kroger uses a promotion called Mega-Savings….buy 10 advertised items and save $.50/item…. for $5.00 savings.

One of the promotion items was a national brand….the Kroger advertising supplement indicated “select” varieties. The confusion sets in because there are 20 plus varieties of this product. The pricing labels are all similiar….the shelving display is not at eye level….and the aisle is narrow.

The end result: Of course out of four varieties selected….only one qualified for the savings and since there have to be ten items….there were only nine….thus no $5 savings.

A comment to the store manager remedies the problem….yet why confuse a loyal customer….or any customer. Make the promotion customer friendly….not create obstacles to buying. 

Kroger marketing ought to do better than this.

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