Many retail businesses have surveys printed on their receipts. They supposedly want feedback from their customers to improve their business or so it seems.
We often frequent Chili’s (http://en.wikipedia.org/wiki/Chili’s) ….a causal chain that usually does a good job in this restaurant category….though the experience varies depending on the local manager.
On a recent outing to a Chili’s in Raleigh (one that we visited in the past)….there was one small detail that was not attended to….so I completed that survey and the reason for my comment. Though not a major issue….it is the “attention to detail” that separates a good experience from a nice experience.
The survey also asked if I wanted a response and I said sure….does Chili’s really pay attention to the surveys that it is asking for? Unfortunately, no response from Chili’s.
The real issue: If a business asks a customer to complete their survey….indicates they will reply….and then doesn’t. Why even bother. Don’t take the customer for granted….follow through.