Keep Current – Carry On*
I’m puzzled why businesses/organizations don’t keep their websites current.
Often I will see the last post on a blog/news release, etc….months old. Or certain links are broken….even worse “under construction.”
It seems that if an investment is made in the site….and the cost of hosting….that an organization would maintain it. I suspect that’s the real issue – maintenance….time and dollars. When consulting….many times these organizations had little set aside for any type of maintenance….in particular facility maintenance.
Website updates….seem to be placed on the back burner. If that ‘s the case visitors/customers may move on to a business that is current and up-to-date.
* From the WW ll British moral poster: Keep Calm-Carry On. and Barter Books (UK). http://www.youtube.com/watch?v=FrHkKXFRbCI