Your brand. A brand isn’t a logo. It’s a promise and an expectation. When you overdeliver, you earn trust, trust that can bring you repeat business, access to new opportunities and the privilege of being able to count on your customers coming back. – Seth Godin
For many businesses….your name is your brand. A name is what customers depend on….and means a good/product/service can be expected.
We closed the family business in 1978….yet I would suspect (and trust) that some folks still remember our business and what we stood for.
Some businesses/organizations don’t take their brand/name seriously enough. That’s a big mistake. Protect the brand like any other asset.