+ Excellence = Quality + Endurance + Integrity + Wow. – Tom Peters
+ On the path from awareness to a sale, the marketer has to create a vacuum. – Seth Godin
+ Where are they Now? From March/April 2008 posts:
- Cosi Deli – currently 144 locations in the U.S. Stock price $.68 (very low!)
- Alterra Coffee – leading coffee/cafe chain in Milwaukee
- Dick & Annie – welcomers at Kroger store #357 for the past five years.
+ Ineffective design – Non-profit annual report….almost unreadable light background and white 8 pt.type. Also web sites with black background and small white type.
+ Merely giving the people what they want is a shortcut to mediocrity and invisibility. – Seth Godin