News RoundUp

April 2013

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+ Excellence = Quality + Endurance + Integrity + Wow. – Tom Peters

+ On the path from awareness to a sale, the marketer has to create a vacuum. – Seth Godin

+ Where are they Now? From March/April 2008 posts:

  • Cosi Deli currently 144 locations in the U.S. Stock price $.68 (very low!)
  • Alterra Coffee leading coffee/cafe chain in Milwaukee
  • Dick & Annie – welcomers at Kroger store #357 for the past five years.

+ Ineffective design – Non-profit annual report….almost unreadable light background and white 8 pt.type. Also web sites with black background and small white type.

+ Merely giving the people what they want is a shortcut to mediocrity and invisibility. – Seth Godin

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