Willing to Adapt
From M-Live: Ten Years and Growing Strong –
The Lake Express ferry has been a significant boost to Muskegon tourism’s economy as the article points out. The ferry operates between Muskegon and Milwaukee….takes about 2 1/2 hours to cross Lake Michigan and saves driving through Chicago. Another ferry (S.S.Badger)makes it across Lake Michigan between Ludington, MI and Manitowoc, WI. The Badger is coal-fired (an issue) and takes about four hours for the trip.
There is intense competition between the Lake Express and the Badger….both economically and politically. Both ferries seem to do well despite the economic challenges….fuel prices.,..local economies.
The take-a-way from the article is this:
“That’s business….it is what you do to adapt or die.”
Note: The video in the article is a nice picture of the ferry trip across the “Big Lake”.