Blueberry Pancake

PSF

blueberry-pancakes-014

 

From Seth Godin:

“The typical professional services company (firm) PSF, on the other hand, is a lot like a blueberry pancake. While there’s an essential support team, the firm is all about blueberries working in parallel. Each blueberry can work independently, and sometimes they even work on projects that might have conflicting outcomes or views of the world. I don’t care how many people report to you. I care about how connected and how brave you are.”

“As the firm gets bigger, it doesn’t get thicker. You don’t make a better pancake by making a thicker one. You make a better pancake by hiring ever better blueberries.”

“And, as you’ve guessed, most of the blueberries don’t know exactly what they’ll be doing in six weeks, and most don’t work from a manual about the industry’s best practices on how to do what they do. It’s hard to measure blueberries, but a talented and motivated one can also change the world.”

Change the world is a big order….yet being better and different is very doable. Of course finding the right people (blueberries) is the key element of what Seth says.

In any business/organization….be the blueberry and find more blueberries. That’s what makes a great business.

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