It seems to me that you’re better off finding a path that doesn’t require you get picked in order to succeed – Seth Godin

One of the challenges in business is finding the customers/clients that the business wants to work with. The same is true in the personal work environment….many folks want someone or some business to pick them.

The challenge is to select the people you want to do business with….from a marketing perspective it’s how to “position” your business (or yourself). Often a business has the wrong customers….the business doesn’t grow….the customers are not willing to get better or different.

In our family business, we always had to be alert as to compete at a level we were not comfortable with….either at the low-end or at the high-end.