Good Product

Culver’s

Good Product

A nice article from the Journel-Sentinel on Culver’s:

http://www.jsonline.com/business/culvers-chief-still-gets-behind-the-grill-b9916220z1.html

The quote that stands out: “you never cheapen the product.”

Culver’s has not taken the value-pricing path with respect to its products. That alone differentiates Culver’s from its competitors.

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