Back to the Consumer
From Knowledge@Wharton Today:
Campbell Soup’s Denise Morrison: ‘Going Back to the Consumer’ to Get Ahead.
“After more than 140 years in business, how could a firm like Campbell Soup Company reinvigorate its growth? “It was no real secret of leadership — just going back to the consumer,” Denise Morrison, Campbell’s president and CEO, told audience members during a recent Wharton Leadership Conference.”
Often it’s going back to the basics of business manageament/leadership that matter. Despite thorough analysis….data management….differing trends….etc, ‘ the foundational elements of business carry the day.
Even at Campbell’s (and any business) the next 50 years growth will depend on the consumer/customer.