Campbell’s Soup

Back to the Consumer

Campbells Soup

From Knowledge@Wharton Today:

Campbell Soup’s Denise Morrison: ‘Going Back to the Consumer’ to Get Ahead.

“After more than 140 years in business, how could a firm like Campbell Soup Company reinvigorate its growth? “It was no real secret of leadership — just going back to the consumer,” Denise Morrison, Campbell’s president and CEO, told audience members during a recent Wharton Leadership Conference.”

Often it’s going back to the basics of business manageament/leadership that matter. Despite thorough analysis….data management….differing trends….etc, ‘ the foundational elements of business carry the day.

Even at Campbell’s (and any business) the next 50 years growth will depend on the consumer/customer.


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