Lake Michigan – September
Lake Michigan in September always seemed perfect. The above photo is from a camera near Holland, MI about 30 miles south of where we lived….though the dunes/beaches are very similar all along the shoreline of western Michigan.
So after a short walk through the dunes from our home….this would be the beach….very nice in September.
Major issues in western Michigan have always been not to overdevelop the shoreline…..for the most part successful….and more importantly how the abundance of fresh water can influence the economies of the Great Lakes states.
The challenge for many lakeshore communities (and the state) has been to protect the shoreline and to take advantage of a very significant natural resource….and also to use that resource for a long-term economic strategy.
I miss having the quick access to the “Big” lake…though in winter an entirely different picture!
Chef and The Farmer
UNC has a documentary: http://www.pbs.org/food/shows/a-chefs-life/ on a fine dining chef and her family opening a restaurant in Kinston, NC. The documentary takes us beneath the surface of the family returning to rural NC and the restaurant business.
The first episodes have been entertaining and interesting. entertaining because Chef Vivian Howard is an engaging and likeable person….as well as this all takes place in agricultural eastern NC.
Interesting because like other businesses, restaurant businesses are complicated….from equipment to resources to personnel. From the first episode….while well-known and highly rated….The Chef and Farmer operates on a week-to-week basis (I suspect meaning cash flow).
Another incident: Some disagreements between owners carried out before staff and into the restaurant….inappropriate.
In the first two episodes…..the restauarnt has a major fire….a significant set back….yet it seems they are able to recover.
The end result: Managing any business is a challenge.
What can a business/organization do to gain strong customer loyalty. After all it’s the customers that pay the bills….and some businesses lose sight of that.
In our business, we worked hard at customer loyalty and satisfaction….yet did we go above and beyond?
For the most part….yes. Did we slip occasionally? yes.
To go above and beyond means doing more than what is expected. Not just resolving a problem….provide even more to the customer. Make the customer(s) cheerleaders for the business. Of course not all will do that….yet those that do are most valued customers. In the long-term that is the kind of customers every business wants.
Walmart is one of the worlds largest companies….and often the target of critical reviews. Some of these reviews have certainly been justified.
The former Executive Vice-President for Corporate Affairs wrote in a Havard Business Review blog:
“So here’s my advice: If a drumbeat of criticism starts up against your company, don’t rush to raise your voice above it. Stop to listen. And commit to getting better”
In other words: Don’t spin a better story….be a better company.
Any business/organization….even Walmart has to get better and better.
It’s a JourneySeth Godin (09,10.13): “In the short run, sure, momentum may keep things going. But in the long run (and all the important stuff is in the long run) those individuals, that tribe, is going to care about what they always care about–itself. If you play a part in their version and vision of the future, then sure, go along for that ride. But no, you don’t own an audience.”
Being is business requires a long run perspective….while immediate success is important….if a business doesn’t look down the road it won’t be successful.
What we did as a family business….on how we treated our customers….the quality of the products….and follow-up service had a significant impact on our future business.
Businesses/organizations that don’t have a long-term view (and don’t understand the journey) just won’t last. It’s as simple as that!
Tell the Story
The best presentations always tells a story.
“In the internet era, your story is going to be inspected, held up to scrutiny and scoured for half-truths. But if your story is true, if it not only resonates with the worldview we insist on but actually delivers, then you’ve created something of lasting value.”- Seth Godin 09.09.13
The best business sites always tell a story….who founded the business….how it grew….where it’s headed. I like to know whom I dealing with. The story is important.
Using a story (stories) to develop key ideas is an effective presentation skill. Often I may not remember everything from the presentation….however I do remember the story.
For any business/organization: What’s Your Story?
Out of Mind
I have followed various blogs over the years….some continue on….others disappear. For some blogs….Twitter has become the primary choice to post. Unfortunately….140 characters does not get a point across. While being succinct is fine….short bursts of words are meaningless.
A few other blogs have relatively little currency….in efect they have minimized their influence and relevancy….and thus are out-of-mind.
On my short Blog roll….Tom Peters uses Twitter more than his blog. Seth Godin uses only his blog. From my perspective Seth Godin (who posts almost every day) is far more effective in conveying his ideas.
The TrueNorth Blog: Concise and Descriptive