What can a business/organization do to gain strong customer loyalty. After all it’s the customers that pay the bills….and some businesses lose sight of that.
In our business, we worked hard at customer loyalty and satisfaction….yet did we go above and beyond?
For the most part….yes. Did we slip occasionally? yes.
To go above and beyond means doing more than what is expected. Not just resolving a problem….provide even more to the customer. Make the customer(s) cheerleaders for the business. Of course not all will do that….yet those that do are most valued customers. In the long-term that is the kind of customers every business wants.