Honey Crisp & SweeTango
On a recent visit to The Fresh Market….a high-end grocery store. I was drawn to the produce section and the premium apples…HoenyCrisp and SweeTango. These were giant apples….selling for $2.99 per pound.
What drew my attention was the way they were neatly displayed….row upon row…..almost to a flat top pyramid….a terrfic merchandising strategy. While the price is higher than the more traditional apple….the HoneyCrisp and SweeTango are worth the price.
The Fresh Market takes their produce seriously and merchandising (display) makes a significant difference….it’s a solid marketing strategy. It was impossible to resist not buying one (SweeTango) of these excellent and fresh apples.