I always use slide w/ G.Whalin quote: “Be the best. It’s the only market that’s not crowded.” – Tom Peters
Being the best is difficult….yet attainable. In competitive markets, companies try to defeat their competition. In fact, a great deal of energy and resources are spent in this strategy. Business is sometimes considered a game….with a winner and a loser. It doesn’t have to be.
A great business will understand the competition….and create a strategy where it is the best at what it does. Build yourself up… than let the competiton decide if they want to compete.
Be the only ones who do what you do.