“I’ve experienced zillion copyright breaches, some ginormous. Never crossed my mind to sue. Too busy workin’ on next thing.” – Tom Peters
Often, I would observe a business so worried about the competition they lost sight of the next thing.
At the time we operated our family business….there were 15+ businesses that were similar and competing for the same market. Our next thing was always to create a better promotion….execute effectively….develop loyal customers and….to gain the respect for our brand (which was our name).
The other businesses were good competitors….to make us better and different….was to focus daily on the next steps (thing).