Upon entering the local Hallmark store, the first thing noticed was the lack of background music. It was too quiet! Almost encouraging get in-get out.This is the Christmas season….great retailing creates a pleasant buying environment.
This particular Hallmark store is one on several owned by a successful local business family. It would seem that they know the retail business. Creating a pleasing background/atmosphere for customers is basic retailing….especially during the Christmas buying season.
In our business, the Muzak system was always on….the selling/buying process needed to be as comfortable as possible.
The owners should visit their stores….as customers.