“Soft”  Call

Tom Peters has the expertise and credibility to state the following:

“I have decided to bug you every day until New Year’s Eve to CALL 10-50 people to thank them for their support in 2013.”

Of course this wasn’t taught in Business School….and perhaps it still is not. Yet, it makes sense….for anyone in a business/organization to do this. We did this to some extent while in business….but not nearly enough.

Calling people can be awkward at times….the more one does it….the easier and more effective it becomes. This is as Peters states: “soft” is hard. Soft being the intangile parts of business that make any organization that much better.

12.24.13 10:00 am: From Tom Peters – “Thank you CALLS, please. I’ve done about 20 since 7AM.”


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