The Durham Bulls are an iconic team in minor league baseball. A recent ad in the N & O headlined “Bulls Reborn”. The ad went on to describe that the Durham Athletic Park (DAP) has recently undergone a $20 million facelift….the DAP considered one of the finest in the country.
That is all well and good….however the main reason for the advertisement was to presell 9-game ticket packages.
Secondly, the ad was 3×5 column inches in text/editorial format with an extremely small type font that requires a magnifying glass to read.
It would be interesting to know how many ticket packages were sold from this ad….my guess very few.