Durham Bulls

Too Small

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The Durham Bulls are an iconic team in minor league baseball. A recent ad in the N & O headlined “Bulls Reborn”. The ad went on to describe that the Durham Athletic Park (DAP) has recently undergone a $20 million facelift….the DAP considered one of the finest in the country.

That is all well and good….however the main reason for the advertisement was to presell 9-game ticket packages.

Secondly, the ad was 3×5 column inches in text/editorial format with an extremely small  type font that requires a magnifying glass to read.

It would be interesting to know how many ticket packages were sold from this ad….my guess very few.

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