Brand Protection

General Motors/Toyota


Both GM and Toyota have been very visible in the news….GM with a faulty ignition switch (57 cent) and Toyota with massive recalls.

It seems like that GM’s response was reactive and Toyota’s was proactive. Both companies trying to protect their brand.

Will they be successful….for the most part yes….though my guess Toyota more so.

In our family business, our name was our brand….we did not tarnish that name. Unfortunately in the case of GM….perhaps decisions were made that did not recognize the seriousness of replacing a small switch. GM needs to take prompt and effective action to protect its brand and customers (and not rely on bankruptcy as a shield).




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