Customers Forever


Seth Godin (4.11.14): “The customer is never out of warranty, even if his product is. Think lifetime, all the time.”

My newest ink-jet printer is an Epson XP-410. Epson printers have worked well for me….however, my last Epson printer lasted less than a year and a half. I don’t buy the Epson replacement ink….I get that from PrintPal (Most printers are sold at a little above cost. The manufactures expect their printer profits to derive from ink cartridge sales.)

So far, I’m a long-term Epson customer. I trust Epson remembers that when the XP-410 is out of warranty.

What Seth is saying in his post. Businesses forget the lifetime value of the customer. Regardless of product warranty….take care of the customer.



Readable ?

BusinessNC Ad


Business North Carolina has redesigned their magazine. The design for the most part is well done….except for:

The advertisement on page 35  (April 2014 issue).

Fortunately, the page was not a paid advertisement. If it was, an advertiser would have wanted a complete refund. Graphic design can become too esoteric. Page 35 is orange/yellow with text….most of it small….and unreadable.

Even though this was an in-house ad….it could have been better designed….at the very least readable.