Graphics

Readable ?

BusinessNC Ad

 

Business North Carolina has redesigned their magazine. The design for the most part is well done….except for:

The advertisement on page 35  (April 2014 issue).

Fortunately, the page was not a paid advertisement. If it was, an advertiser would have wanted a complete refund. Graphic design can become too esoteric. Page 35 is orange/yellow with text….most of it small….and unreadable.

Even though this was an in-house ad….it could have been better designed….at the very least readable.

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