Customers Forever


Seth Godin (4.11.14): “The customer is never out of warranty, even if his product is. Think lifetime, all the time.”

My newest ink-jet printer is an Epson XP-410. Epson printers have worked well for me….however, my last Epson printer lasted less than a year and a half. I don’t buy the Epson replacement ink….I get that from PrintPal (Most printers are sold at a little above cost. The manufactures expect their printer profits to derive from ink cartridge sales.)

So far, I’m a long-term Epson customer. I trust Epson remembers that when the XP-410 is out of warranty.

What Seth is saying in his post. Businesses forget the lifetime value of the customer. Regardless of product warranty….take care of the customer.



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