Matress in a Box
Bedding (mattress and foundation) is very confusing to a customer. The main reasons – many varieties and price points. There is even super premium bedding that retails for thousands of dollars.
Casper Sleep has developed a mattress that is easily transported….it comes in a box. The one drawback….it still requires a foundation.
In our business….a customer objection was that they only needed to purchase a mattress….the box spring was serviceable. In reality….the box spring/foundation was worn out.
Just like for a house, a solid foundation (box spring) makes a better house (mattress). Of course….the manufacturers would not warranty the mattress without a matching box spring. A 312 coil mattress would also have a 312 coil foundation….the best combination.
Mattress in a box – different and meets a specific need.