Casper Sleep

Matress in a Box

casper_in_box

Bedding (mattress and foundation) is very confusing to a customer. The main reasons – many varieties and price points. There is even super premium bedding that retails for thousands of dollars.

Casper Sleep has developed a mattress that is easily transported….it comes in a box. The one drawback….it still requires a foundation.

In our business….a customer objection was that they only needed to purchase a mattress….the box spring was serviceable. In reality….the box spring/foundation was worn out. 

Just like for a house, a solid foundation (box spring) makes a better house (mattress). Of course….the manufacturers would not warranty the mattress without a matching box spring. A 312 coil mattress would also have a 312 coil foundation….the best combination.

Mattress in a box – different and meets a specific need.

http://caspersleep.com

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s