From Seth Godin:
“Marketers make two mistakes over and over. They create average, commodity products and expect that people will pay extra for them. Or, in the other direction, they lose their nerve and don’t charge a fair price for the extraordinary work they’re doing, afraid that people will find a substitute.”
Pricing was always a challenge in our competitive business environment. Although our product lines were for the most part unique to us….there was some overlap. We did our best to have a “fair price”….and be competitive. Sometimes we lost the sale….we still had to make a profit….to stay in business.
Overall….after many years….we did do extraordinary work.