Customer Unfriendly


I am always perplexed by businesses seeking business….yet putting stipulations on that strategy. Examples:

  • A local garden center: $50 off landscape consultation – Limit 24 consultations (what if a customer was #25). 25% Off – Not to be combined with other offers. Some exclusions apply.
  • A high-end retailer in California: “We will gladly replace any items delivered in a broken bottle. Evidence of the broken item must be provided as either a copy of the shipping receipt or an image of the broken object with the box. Replacements are not offered for any other reason, including items received as gifts.”

Of course, there are a very few people who might take advantage of a business….yet most people want to be want to be dealt with fairly and honestly.

My experience indicates this is the best way to conduct business:“Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We do not want you to have anything from L.L.Bean that is not completely satisfactory.”

Marketing 101 – NO Stipulations



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