As a small business on the north side of town….we had to be proactive in promoting our brand.

Fortunately our newspaper sales representative was an unusually creative person….who was eager to help us draw traffic to our store.

Our Oktoberfest Saturday event was one of our best promotions…The Little German Band….Gretchen our German hostess with authentic German food. The event was well attended. We had fun….our customers experienced something out of the ordinary.

I can’t recall the sales for the day….the real benefit was that we were willing to try something different and make the buying/selling experience enjoyable.

Of the many unique promotions…..Oktoberfest was one that stands out. It also was a good example of differentiating us from the competition.


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