Trust + Credibility
Reputation may seem old school….yet it is a fundamental reason for being in business.
Reputation can often be good….better….best. In a competitive market….reputation makes the difference in sales and performance. Airlines certainly have a reputation….for example Southwest versus American and Delta. Several airlines have extraordinary service and that’s what differentiates them from their competition.
Reputation is easily lost….a simple misstep tarnishes a business/organizations credibility.
I would believe we had an excellent reputation….though time has passed….we were a good business.