Trust + Credibility


Reputation may seem old school….yet it is a fundamental reason for being in business.

Reputation can often be good….better….best. In a competitive market….reputation makes the difference in sales and performance. Airlines certainly have a reputation….for example Southwest versus American and Delta. Several airlines have extraordinary service and that’s what differentiates them from their competition.

Reputation is easily lost….a simple misstep tarnishes a business/organizations credibility.

I would believe we had an excellent reputation….though time has passed….we were a good business.



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