Home Depot and Lowe’s are major appliance retailers. Home Depot has,at least once a month, a six page appliance circular. Lowe’s has four pages of appliances in its weekly circular.
Often in visiting a Lowe’s or Home Depot, there is no sales associate, or even more so, a sales professional in the appliance department. Selling large ticket items is an acquired skill rather than only looking up what models are in stock and entering an order. Appliances have so many features (and benefits)….that it really takes a well-trained professional to actually sell an appliance.
It’s possible that if these two large retailers thoroughly trained their associates….that their appliance sales would see a substantial increase.