Root Beer

Brand Extension

Point Premium Root Beer

Stevens Point Brewers is one of many craft brewers.

From J-S Online: http://www.jsonline.com/business/soda-a-sweet-complement-to-beer-for-craft-brewers-b99372008z1-279930372.html?ipad=y

Business brand development is a key component of growth. The addition of a premium Root Beer product is a logical move by Stevens Point Brewing and other brewers.

http://www.pointbeer.com/

Business Books

My Favorites

best-business-books-2014

As with all types of books, there are hundreds of business books….and everyone has their favorites. Over the past 20 years….my choices:

  • Tom Peters – How businesses/organizations should operate
  • Oren Harari – Very good on leadership/management
  • Jim Collins – What makes companies great
  • Peter Senge – A major work on Systems Thinking
  • John Maxwell – One of the best on leadership
  • Mike Abrashoff – Leadership in the Navy
  • Max DePree – An early proponent of people-driven management
  • Peter Drucker – The best on organizational management

Studying for an MBA meant several analytical courses….just using the above authors could have been a course of its own.