Seth Godin wrote: “If you’re not proud of it, don’t ship it. If you are, sign your work and own the results. We’ll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it’s worth asking why.”
Our name was our business identity….it was the first word in our business name. It told our customers who we were.
Often our pictures were in the weekly ad….again to show potential customers who they were going to deal with.
Our name offered credibity….long after we left the business….our name was always favorably recognized. Be proud of your name…that was our sign of good work.