Don’t worry about the competition. Well, in our business we had plenty of competition….as an old friend and I reminisced a few days ago.
The strategy for us was to do our own thing….whether it was an Ocktober Fest celebration….having the first water-bed in town….or giving away a Magic Chef Microwave oven (another first).
The competition was certainly present….especially prevelant in the Thursday and Friday editions of the local paper loaded with full and 3/4 page home furnishing ads. Of course we wanted to know what the other guys were doing. Also, all the ads highlighted home furnishings for the local market….good for all the businesses.
However, our best strategy/advantage was to do what we did best and continue to get better.