The News Observer has featured a four-part series on a NC pork producer making a premium product for the Japanese market….Silky Pork: http://highonthehog.nandoweb.net/chapter-4/
The series is about a hog producer in Eastern North Carolina that has developed a pork product specifically for the premium market in Japan.
Two key comments in the articles:
- “Silky Pork” is one of the pioneers in the real sense. “Silky Pork” has a story behind it, factual based and nothing is kind of created. it’s all the facts attached to the product.
- People over there really recognize high quality food. It is just like people recognize high-quality wine or other things.. And for us, you like to be known for producing a high-quality product. There is a lot more pride in that than just throwing something out the door
The end result – a compelling story and producing a quality product.