Brand3But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do. – Seth Godin

Your brand is how people identify you versus the competition.

A brand is what a business must protect….celebrity brands in particular are most vulnerable. A small misstep can immediately diminish a brand and in some cases minimize it completely.

A great business works hard on its brand….Apple….Southwest Airlines are good examples. Some businesses….GM (recalls)….can easily tarnish their brand.

A well-earned brand is a valuable asset.


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