Fat Bikes

Product Extension

fatbike-comp-grn-2100

Bicycles have long life cycles….it seems there is always a new way to make a simple product different.

The latest innovation is fat bikes/fat tire bicycles…..that can be ridden on extreme surfaces.

Wisconsin has several cycles manufacturers and all are developing fat bikes to extend their product lines and riding season.

http://www.jsonline.com/business/fat-bikes-gain-traction-with-cyclists-b99422331z1-288145791.html?ipad=y

The lesson learned is that there is always way to make a product unique and create a market for that product.

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