“People are very smart.” “You can’t cheat people and try to get away with not providing them true value.”
There are some businesses that really don’t care if the customer returns or if the customer doesn’t get “true value”….unfortunately some are very large and get by on being large. If a customer doesn’t like their product/service….then someone else will come thru the door or place an order.
It would be difficult to be part of a business that doesn’t give true value. It would seem the marketplace would eventually eliminate those businesses….yet that is not the case….some do seem to survive.
Our name was on the business….we had to protect the name….our brand. We valued it so much that we had to provide true value….and even more.