“What we’re seeing from small independent brewers is an ability to differentiate; they have different products and style, that has appeal. Even though the barrelage is significantly lower, the economic impact is greater to each state because these breweries are able to charge a premium for what they are making.”
This is somewhat of a follow-on to the last post (Whole Foods 02.0615)…..these small independent brewers differentiate themselves by being in the niche quadrant of the market. They are not competing on price.
The focus of TrueNorth has been that business/organizational success is dependent on being better and different. The Crain’s Detroit article is an excellent example of this strategy.