Differientiate

Southwest Airlines

Southwest_Airlines_Boeing_737-700_(2014_livery)

Airlines have to find ways to differentiate themselves from the competition.  Since the mid 1980s,  Southwest Airlines has used its fleet of uniquely painted Boeing 737s to draw attention from customers and aviation enthusiasts alike and to differentiate SW from its competition.

Of course, Southwest is a well-managed airline/business….that in itself differentiates the company from many other businesses. The special liveries (paint schemes) are SW’s way of saying we are different and better.

http://airwaysnews.com/blog/2015/04/03/special-liveries-that-separate-southwest-from-the-pack/

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