Eyewear

Warby Parker

Warby Parker

Eye glasses can be expensive. In February 2008, four MBA candidates at the Wharton School of business wondered: Why weren’t quality glasses and frames sold online? While there is eyewear that is sold on-line….primarily from overseas….and relatively inexpensive….it does not compare to Warby Parker. 

The solution for Warbly Parker wasn’t low cost….it was in selling a product on-line that previously had only been sold in retail stores….and selling a very good product.

The price for frame and lens….$95.  Progressive lens glasses….$345 ($295 in article).

http://www.chicagotribune.com/bluesky/hub/ct-inc-warby-parker-mistake-bsi-hub-story.html

http://www.usatoday.com/story/money/business/2014/11/30/warby-parker-selling-stylish-eyewear-cheaper/70060670/

Wendy Liebmann of WSL Strategic Retail, a New York City-based industry analyst and consultant, says a key to success is that the firm has not been just a low-price competitor. “They discovered a problem, and they found a solution that wasn’t the typical solution,” Liebmann says, alluding to the company’s emphasis on style and customer service.

https://www.warbyparker.com/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s