Eye glasses can be expensive. In February 2008, four MBA candidates at the Wharton School of business wondered: Why weren’t quality glasses and frames sold online? While there is eyewear that is sold on-line….primarily from overseas….and relatively inexpensive….it does not compare to Warby Parker.
The solution for Warbly Parker wasn’t low cost….it was in selling a product on-line that previously had only been sold in retail stores….and selling a very good product.
The price for frame and lens….$95. Progressive lens glasses….$345 ($295 in article).
Wendy Liebmann of WSL Strategic Retail, a New York City-based industry analyst and consultant, says a key to success is that the firm has not been just a low-price competitor. “They discovered a problem, and they found a solution that wasn’t the typical solution,” Liebmann says, alluding to the company’s emphasis on style and customer service.